Advanced Google Analytics Assessment 3 Answers

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Advanced Google Analytics Assessment 3 Answers
Advanced Google Analytics Assessment 3 Answers

Advanced Google Analytics Assessment 3 Answers

1. Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns

Users who have children under the age of 18

2. Custom segments may be created using which criteria?

(select all answers that apply)

Dimensions
Metrics
Session dates
Sequences of user actions

3. How many segments may be applied at once?

1

2

3

4

4. Because segments are applied before sampling, segmented data will not be sampled.

True

False

5. What report shows data segmented by channel?

Segmentation

Source/Medium

Channels

Attribution

6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

Paid Search

Organic Search

Direct

Display

7. What report analyzes which webpages get the most traffic and highest engagement?

Active Users report

Engagement report

All Pages report

Frequency and Recency report

8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

9. Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

Website referrals

Paid and organic search

Custom campaigns

Television channels

10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report

Active Users report

Users Flow report

Behavior Overview report

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report

Active Users report

Users Flow report

Cohort Analysis report

13. Custom Reports have which capabilities?

(select all answers that apply)

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Create a report with data-driven attribution

14. What type of Custom Report shows a static, sortable table with rows of data?

Explorer

Flat Table

Map Overlay

Pivot Table

15. Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

A filter that filters out all data

Not sharing the Custom report with users in the same view

Dimensions and metrics of different scopes

Too many dimensions applied to the Custom report

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