Advanced Google Analytics Assessment 4 Answers


Advanced Google Analytics Assessment 4 Answers
Advanced Google Analytics Assessment 4 Answers

Advanced Google Analytics Assessment 4 Answers – Questions and Answers

1. What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion

When users are shown targeted ads to bring them back to a website and encourage a conversion

When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

When a user buys an available product from a competitor

2. To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

Advertising Reporting Features

Demographics and Interests

Google Ads or Display & Video 360 account linking

Custom Dimension

3. Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

4. Remarketing can show relevant ads on which Google properties?

(select all that apply)

Google Display Network

Google Sites

Mobile apps
Google Search

5. What is the maximum duration a user can be included in a remarketing audience?

120 days

180 days

365 days

540 days

6. What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

Pre-defined Segment
Custom Segment

Custom Dimension

Custom Metric

7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?





8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

Users who posted a favorable product review

Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts

9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center

10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Segment

Custom Metric

Custom Dimension

Custom Report


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